Hi, I am Vanessa Adão.
Or, as I like to say it, I hatch Universes for a living.
I'm passionate about shaping product strategy and user experiences. With over a decade in design, I've honed my skills in branding, brand strategy, and visual design. Over the years, I've transitioned to focus solely on digital, dedicating the last 4 years to product design. Dive in below to learn a bit more about my journey.
Miami, FL
I designed a peer-to-peer doctor communication app tailored for doctors serving low-income communities in the Amazon forest. I've conducted UX audits and refined user flows for platforms spanning educational, wellness, and real estate industries. I've also led projects in the private health sector, including the launch of a doctor appointment platform and a maternity portal. Currently, I'm redesigning a website for a 6-star hospital in Brazil. My responsibilities encompass user research, crafting user flows, and enhancing the overall user experience. I collaborate closely with developers, data scientists, UX researchers, and writers.
Los Angeles | New York
I developed concepts and executed strategic solutions for iconic brands like Zillow, Swarovski, Coca-Cola, The Cheesecake Factory, and Playboy, as well as notable talents such as Shonda Rhimes, Beautiful Destinations, Nicky Jam, and Drew Barrymore - just to name a few. I also worked on internal projects and campaigns for the CAA Foundation. In all these projects, I served as the design lead, collaborating with strategists, brand managers, junior designers, web developers, and photographers.
Southeast Asia | Brazil | Mexico
I worked as a freelancer for clients like Zumba (including their sub-brands Zumba Strong, Zumba Wear, and Zumba Shakes), Crystal Air Cruises, The Wonderful Company (including their sub-brands POM, Teleflora, and JUSTIN Wine), and three California-based app start-ups. My responsibilities included visual design, deck presentations, wireframes and UI style guides.
Miami, FL
I’ve designed advertising campaigns, logos, brand guidelines, packaging, editorial layouts, and print materials for Holy Cross Hospital. Additionally, I’ve worked on hospitality accounts like The Florida Keys & Key West, Eau Palm Beach Resort & Spa, and international hotel chains within the Karisma portfolio, including the Nickelodeon Hotel in Mexico.
