Caruso, Pacific Palisades

I was tasked with creating 3 projects for the launch of Caruso's new venture, Palisades Village: a digital holiday campaign, an editorial project and a branded experience for their gala. The campaign was brought to life by Amsterdam based Adrian & Gigi as the artists to produce the papercraft and animations, and Japan based Lullatone to craft the soundtrack.

Collaretal Applications

While the campaign was originally intended for social media, the scenes from the videos were also levaraged and translated into printed assets for marketing purposes.

The Village Post

For Palisades Village's official launch I designed a custom newspaper that was delivered on opening day by paper boys and girls from the neighborhood. The Village Post content highlights over 40 uniquely curated boutiques, celebrating the large number of female owned retailers.

Stargazing Installation

Palisades Village's gala launch was themed 'Where the Stars Meet the Sea'. I designed the installation that brought the theme to life three-dimensionally. This immersion inspired unique social media moments alongside a digital host takeover by Katherine Schwarzenegger.

We created an elevated photo experience through an iridescent laser-cut starfield. Strings were layered in different heights to create density. Guests had an immersive experience as they walked through the installation and interacted with the piece. Installation executed by WRK HSE.

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