Nicky Jam is a world-renowned singer, songwriter and storyteller who has been instrumental in bringing reggaeton to an international level. The name Denu is derived from de nuevo; to begin again. Based on Nicky’s journey of recovery and re-inventing himself, Denu became an exploration of balance, proportion, symmetry and contrast.

Brand DNA Book

With Latin roots and an international reach, Denu has a story to tell: one of resilience. This raw and dark tale shaped everything from brand DNA to lookbook direction, tone of voice, photography POV, retail space and web design, all compiled in a 100 pages brand book.

Color Palette

Font Family

Store Collateral

Web Design & UI Styleguide

Shop in Shop & Retail Concepts

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