Desi Beauty

DESI Beauty was designed with Desi Perkins’s own journey as an artist at its core. She started as an artist, sketching and painting as my form of self-expression. Make-up then became the next chapter of her artistic freedom. With experimentation at its core, her brand also needed to reflect and celebrate her chicana roots, olive skin tone and bronze looks.

Brand DNA Book

Desi Perkins is an artist first, influencer second. Growing up, sketching and painting were her forms of self expression. All of that was translated into brand assets, packaging, photography point-of-view, tone of voice and web design, meticously documented in a 70 pages Brand Book.

Color Palette

Brand Mantra

Packaging Concepts

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