Client

The Cheesecake Factory

Working directly with The Cheesecake Factory® leadership and brand managers, my role for over 2 years was to ensure the brand identity extension was authentic to the core brand. I did so by understanding their values as a family owned business since 1972, their commitment to excellence, the theatrical and fantastical interiors, and by bringing this Willy-Wonka-esque DNA to life in every touch point - from packaging to styleguide to digital to point-of-sale.

Packaging System + Global assets

Kiosk Design

Restaurant Website

Brand Extension Website

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